A brand is so much more than just a logo: it’s your entire identity as a business and how your prospects and customers will perceive you. Focus7’s experts can give your brand the refreshing lick of paint it needs, or a complete ingenious rebrand to bring you to the forefront of your market. We can develop comprehensive brand guidelines, including tone of voice guidance, to ensure you’re always perfectly represented across all mediums. From a new logo, fonts or colourways to new business cards and corporate stationery, we’ll help you discover the brand identity that truly works to enhance the value of your business. We also work closely with startups and new ventures to establish strong starting identities that help secure funding or make exceptional market impact.
You may be surprised at the amount of issues caused, and solved, by your brand. If you’re losing business to competitors, even when yours is the superior product or service, your brand may be to blame. If you’re looking to attract or retain exceptional talent, you’ll need the superior brand to match. Perhaps you’re unable to easily position your point of differentiation, increase the value of your organisation or set your prices at the level you’d like. Your brand can be one of your greatest assets and should be truly representative of your business’ ethos, personality and position. Because brand is the end to end experience someone has when coming into contact with you, every effort should be made to keep it consistent, high quality and meaningful.
If you already have a brand, Focus7 will review what you currently have and how it’s performing. This could happen in one of our branding and marketing workshops: we love to champion the collaborative approach. We’ll make genuine recommendations for improvements, which can be carried out by our branding and design team. We can create comprehensive brand guidelines covering all elements of your logo use, tone of voice, colours, image styles, corporate stationery, digital applications and more. You’ll come away with a brand you love, that works for your business, and a full understanding of how to use it to its fullest advantage.