Woodbridge Therapy Case Study

Date Posted: 10th December 2018


The Client:

Woodbridge Therapy Ltd. is an SME that offers relationship counselling and psychosexual therapy services. Focus7 International have enjoyed working closely with Director Krystal Woodbridge


The Challenge:

The challenges facing Woodbridge Therapy Ltd. included:

  • The desire for expansion but a lack of knowledge in how to achieve this
  • Lack of confidence to be bolder with pricing structure
  • Necessity for a clear business plan with achievable, measurable steps
  • Need for creative support and strategic marketing support
  • Necessity for a CRM system to enable substantial growth


The Solution:

Woodbridge Therapy Ltd. utilised the business strategy and mentoring services of Focus7, who helped them to develop a detailed business plan and growth strategies. Focus7 provided invaluable advice on taking on contractors and amending the pricing structure, and signposted crucial resources such as management consultancy.The team provided the technical and creative assistance, supplying and implementing the Infusionsoft CRM to enable quick business growth, and developing creative materials such as landing pages using Woodbridge’s branding and tone of voice. These creative materials were used to support the email marketing automated through Infusionsoft, producing an end result that enables Director Krystal Woodbridge to spend more time on the business rather than in it.


The Results:

Woodbridge Therapy Ltd. has seen:

  • Expansion from a single-person business to a team of multiple employees
  • A more profitable pricing structure
  • Increased time freed up to spend on developing the business
  • Automated marketing and creative development
  • Creation of a detailed business plan to help achieve further growth


The Client Says:

“I cannot recommend the team highly enough. In just 10 months my business has grown significantly. When I first met with Focus7 my business was comprised of just me running everything, wanting to expand but feeling very unsure of how to do it.

“Fast-forward to now, and I have a growing team of therapists working in my business, the right administrative support, and I am now venturing in to my vision of making my business scalable. This is enabling me to spend less time working in the business and more time working on the business. 

“I absolutely believe that this would not have been possible if it weren’t for the superb mentorship I have received from Focus7. They have guided me, given me confidence, and helped me to devise a clear business plan with achievable, measurable steps. The team have collaborated extensively with me on the creative side of my business such as product development and marketing strategies, and are now helping me to start to integrate the perfect software into my online business model to enable me to grow. I absolutely love Infusionsoft, and I can’t wait to start using it more.

“The creative was better than I could have imagined and I could see that the team really listened to what I said to get it absolutely spot-on. I am truly so happy – the work really inspires me and looks so professional.

“If you are considering business coaching, creative or software and wondering whether you can justify the cost, I would simply say that you cannot afford not to. I believe the time and money spent with Focus7 International to date has been priceless, as it has saved me not only thousands of pounds but also given me peace of mind. I have dared to believe I can have the business of my dreams and I can only look forward to seeing what the next 10 months brings!”


– Krystal Woodbridge
Woodbridge Therapy