RD Consulting Case Study

Date Posted: 10th December 2018


The Client:

RD Consulting is a touristic business consultant in the Champagne region, focusing primarily on vineyards and the associated accommodation.


The Challenge:

The challenges facing RD Consulting included:

  • No existing personal brand as a touristic consultant
  • No website or online presence as a consultant
  • The need to be portrayed as a local expert to appease the culture of the Champagne region


The Solution:

RD Consulting had no brand identity as a consultant in Champagne, which was especially vital as locals of the region will not work with those they do not consider to be local. Despite being born in the region, Rachelle Demière still needed Focus7’s expertise, through the use of clever branding and content, to be portrayed as an understanding local resident with a vast wealth of experience.

RD Consulting’s logo design had to reflect high-end luxury and their experience with Champagne. Focus7 used emotive colours and shapes to create a modern logo that will remain fresh and fashionable for a number of years. The Focus7 team also worked hard to create words and visuals that would truly resonate with the French culture and produce a completely integrated brand experience.

Focus7 created a full suite of marketing materials, including a website, business cards, letterheads and emails that allow RD Consulting’s brand to be perfectly replicated across all platforms.


The Results:

RD Consulting has seen:

  • A high-end logo design that resonates with the people of Champagne
  • A website & online presence that depicts Rachelle Demière as an expert
  • Depiction as a knowledgeable local through culturally appropriate design and copy
  • A genuine, lasting personal brand that RD Consulting can use for years to come without need for alteration

The Client Says:

“The Focus7 team have been invaluable in creating my brand identity, logo and website. They have interpreted my brief wonderfully and understood the niche requirements of businesses in the Champagne region. I look forward to continuing a relationship with them.”

– Rachelle Demière