It’s a big wide world out there, full of opportunities that could take your business to the height of success. But sometimes there’s no harm in testing the waters locally before you dive straight in; here are 5 tips to achieve powerful local marketing.
- Take to the streets
Your city or town will undoubtedly be full of other businesses trying to get their names out there. A little local teamwork goes a long way; see if anyone would display your flyer in their window, and track down any business that are similar to yours. If you’re not direct competitors, you can direct custom to one another; for example, a gym could inform a customer about a health supplement supplier, and vice versa.
- Use local SEO
Using local SEO enables your website to come top of the list for anyone who’s searching for your service in a location-specific enquiry. Roughly 4 out of 5 consumers use search engines to conduct local searches. Always include the name or the city your business as well as your sector.
- Use social media
There will undoubtedly be a number of community specific social media pages ready for you to showcase your business on. Some may have certain rules regarding how much and when you can advertise, so always be aware of what your posting. Have a voice and get involved with topics that relate to your core values.
- Approach the media
Local radio stations, newspapers and blogs are always looking for valuable content to bring to their audience. Write press releases regarding any announcements or achieved milestones and communicate to outlets regarding issues that relate to your business. Creating a relationship with media platforms will ensure they often keep you in mind, and they’ll soon be reaching out to you.
- Embrace the community
Getting involved with community events is a great way to raise awareness of your business. Take part in charity events, offer prizes at raffles and get involved with your local Chamber of Commerce. It’s a great way to gain recognition and respect from some influential businesses, and will help you to build some extremely beneficial relationships.
Building up a great local reputation out of nothing takes time, effort and a willingness to get involved with you community. This doesn’t mean it can’t be an enjoyable experience however; build some new friendships, take part in fun events and offer your knowledge and expertise wherever you can, and you’ll create a name for yourself in no time.
Want to know more about how you can better your local marketing strategy? The Focus7 team are always happy to lend some no obligation advice. Call us on 01462 262020, email us at firstname.lastname@example.org or get in touch via our contact page